How to create KPIs

1. Ensure you learn IxDF-wide Objectives and KPIs LessonItem.

According to AARRR framework, there are the following steps:

1. Acquisition: How do users find you? SEO, social media, signups.
2. Activation: Do users have a good first experience? Doe uses see the long-term value of your product? Everything after signup or a payment.
3. Retention: Do users come back?
4. Referral: Do users tell others?
5. Revenue: Do we monetize those users?

Each of them can be improved, and thus we can build KPIs for them (incl. dev team).

Team-wide KPIs

1. For each IxDF-wide Objective and KPIs, each Team needs to contextualize, adapt, and provide further granularity to a given IxDF-wide Objective and KPIs.

Individual KPIs

Each Team Member should contextualize, adapt, and provide further granularity to both IxDF-wide Objectives and KPIs as well as the Team-specific Objectives and KPIs.